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Trail Match Outdoor Discovery Community Brand Identity

Brand Identity / Logo Design

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Project overview

A comprehensive brand identity for "Trail Match," an outdoor discovery community concept designed to connect walkers and hikers. This project features a warm, earth-toned color palette, a distinctive winding trail marker logo, and clear typography applied across digital, print, and environmental touchpoints to make outdoor discovery approachable for everyone.

Client
Trail Match
Year
2025
Services
Brand Strategy & PositioningLogo & Visual Identity DesignPrint & Packaging DesignEnvironmental Branding
Categories
Brand IdentityLogo Design
The main cover image for the Trail Match brand project, displaying a branded olive green backpack, an orange cap, a folded map, and a green camping mug resting on a rock overlooking a scenic mountain lake at sunset.
The main cover image for the Trail Match brand project, displaying a branded olive green backpack, an orange cap, a folded map, and a green camping mug resting on a rock overlooking a scenic mountain lake at sunset.
The brand story presentation slide for Trail Match, detailing the concept of connecting curious walkers, the challenge of building a welcoming outdoors brand, and the approach of using warm earth colors and clear type.
The visual identity presentation for Trail Match, showcasing the original signature logo featuring a winding trail inside a map pin marker, alongside single-color and reversed logo variations on a dark green background.
A typography style guide for the Trail Match brand, displaying the primary display font "Space Grotesk" in dark green and the secondary text font "DM Sans" set against a light moss green background.
The official Trail Match brand color palette displaying four vertical earth-toned color swatches: Forest (dark green), Trail Orange (warm orange), Chalk (off-white), and Moss (light green), complete with hex codes.
A flat lay mockup of Trail Match branded items resting on a mossy rock in the woods, including a folded paper map, an orange field notes book, a green trail pass card, and a vintage compass with a paracord.
A graphic panel demonstrating the Trail Match visual rhythm, featuring dark green text "Find your kind of outside" on a Trail Orange background, accompanied by a subtle, winding trail line graphic.
A mockup of three Trail Match printed touchpoints or cards set against a Moss green background, featuring minimalist designs and copy like "Trail Pass No. 001" and "Take the scenic way."
A three-panel layout showcasing the Trail Match campaign style, featuring bold text blocks in Forest green and Trail Orange flanking a central image of a branded green backpack and camping mug in nature.
An environmental branding mockup showing a wooden Trail Match sign reading "Cedar Loop / 4.2 KM" placed along a sunlit, narrow dirt path in a dense green forest.
A clean website interface mockup for Trail Match, featuring the headline "Find your next trail." alongside selectable route options like "Cedar Loop" and "Ridge Walk," paired with an image of a branded green backpack in nature.
The closing presentation slide for the Trail Match brand, displaying the white logo and the tagline "Find your kind of outside." against a solid dark Forest green background.