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Quarterback Athletic Performance Identity

Brand Identity / Logo Design

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Project overview

A sharp, disciplined brand identity for "Quarterback," an athletic performance collective concept. The visual system translates a geometric emblem into a bold presence using condensed typography (Barlow Condensed) and a striking color palette of Carbon black and Signal Lime. This cohesive design language is applied across training gear, campaign graphics, digital interfaces, and modern gym environments.

Client
Quarterback
Year
2024
Services
Brand Strategy & PositioningLogo & Visual Identity DesignApparel & Merchandise DesignGym Environmental Branding
Categories
Brand IdentityLogo Design
The main cover image for the Quarterback brand project, showcasing a branded black duffel bag, a folded athletic shirt, a neon green water bottle, and a towel resting on a concrete surface in a dark, moody gym environment.
The main cover image for the Quarterback brand project, showcasing a branded black duffel bag, a folded athletic shirt, a neon green water bottle, and a towel resting on a concrete surface in a dark, moody gym environment.
The brand story presentation slide for Quarterback, detailing the athletic performance concept with the bold headline "Built for the next move." on a light grey background.
The visual identity presentation for Quarterback, displaying the sharp, geometric original signature logo and the strong, uppercase wordmark, along with single-color and reversed variations on dark grey backgrounds.
A typography style guide for the Quarterback brand, highlighting the bold, primary display font "Barlow Condensed" and the secondary text font "Manrope" set against contrasting light and dark grey backgrounds.
The official Quarterback brand color palette displaying four vertical swatches: Carbon (black), Signal Lime (neon green), Chalk (off-white), and Field Grey (muted green-grey), complete with hex codes.
A flat lay mockup of Quarterback training gear on a concrete texture, featuring a dark grey athletic shirt with neon green stitching, a training notes box, a branded tag, and a neon green member ID badge on a lanyard.
A graphic design panel showing the Quarterback visual rhythm, featuring the white text "READ THE GAME. OWN THE NEXT MOVE." over a Carbon black background with striking diagonal Signal Lime grid lines.
A mockup of three Quarterback printed touchpoints set against a Field Grey background, featuring bold, condensed typography with phrases like "Train With Intent" and "Session 01 / Strength."
A three-panel layout showcasing the Quarterback campaign style, contrasting bold text blocks in Carbon black and Signal Lime flanking a central image of the branded black duffel bag.
A modern, industrial gym environment for Quarterback, featuring a large, vibrant Signal Lime sign with the brand logo and the tagline "BUILT FOR THE NEXT MOVE." mounted on a dark concrete wall behind workout equipment.
A clean, athletic website interface mockup for the Quarterback brand, displaying the bold headline "YOUR NEXT SESSION." and listing training options like "01 STRENGTH" and "02 MOVEMENT," alongside a product photo of their black duffel bag and water bottle.
The closing presentation slide for the Quarterback brand identity, featuring the white and Signal Lime geometric logo and the tagline "Read the game. Own the next move." set against a solid Carbon black background.