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Paratres Independent Fragrance House Identity

Brand Identity / Logo Design

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Project overview

A sophisticated and tactile brand identity for "Paratres," a conceptual independent fragrance house. The project establishes an intimate, unconventional luxury aesthetic using a restrained color palette of Ink, Oxblood, Parchment, and Stone. The visual system is anchored by an elegant Bodoni Moda wordmark featuring flowing ligatures, applied across minimalist packaging, editorial print collaterals, and a quiet, inviting boutique storefront.

Client
Paratres
Year
2023
Services
Brand Strategy & PositioningLogo & Visual Identity DesignProduct Packaging & PrintRetail Environmental Branding
Categories
Brand IdentityLogo Design
A luxurious product shot of the Paratres No. 01 After Hours perfume bottle, featuring an asymmetrical black cap, resting on a textured stone block next to an Oxblood box and scent strips.
A luxurious product shot of the Paratres No. 01 After Hours perfume bottle, featuring an asymmetrical black cap, resting on a textured stone block next to an Oxblood box and scent strips.
The brand story presentation slide for Paratres, titled "Scent beyond the expected," explaining the concept of an intimate and tactile independent fragrance house.
The visual identity presentation for Paratres, showcasing a sophisticated serif wordmark with flowing, intertwined ligatures, displayed in black, beige, and white variations.
The Paratres typography style guide, highlighting the elegant primary serif font "Bodoni Moda" and the clean secondary sans-serif font "DM Sans."
The official Paratres brand color palette showing four swatches: Ink (black), Oxblood (deep burgundy), Parchment (off-white), and Stone (beige), along with their hex codes.
A flat lay packaging mockup on textured stone, displaying three deckled-edge scent cards, a deep Oxblood sleeve, and a delicate perfume bottle inside a Parchment-colored box.
A graphic design panel showing the Paratres visual rhythm, featuring the tagline "An impression, quietly left." in elegant serif type over a deep Oxblood background with a faint numeral "01".
A mockup of three minimalist printed cards for Paratres perfumes, featuring elegant typography on Parchment and Ink backgrounds, with text like "After Hours" and "The Discovery Set."
A three-panel campaign layout for Paratres fragrances, contrasting Ink and Oxblood backgrounds with a central photograph of the No. 01 After Hours perfume bottle.
A charming Paratres independent fragrance house storefront on a European cobblestone street, featuring a dark oxblood door and a minimalist display window.
An elegant website interface mockup for the Paratres fragrance house, displaying the headline "A scent that stays." alongside an "Explore the collection" button and a luxurious product photo of the No. 01 After Hours perfume.
The closing presentation slide for the Paratres brand identity, featuring the sophisticated flowing wordmark and the tagline "An impression, quietly left." set against a solid Ink black background.