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MelloMe Frozen Yogurt Brand Identity

Brand Identity / Logo Design / Poster & Campaign Design

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Project overview

A playful and cheerful brand identity concept for "MelloMe," a feel-good frozen yogurt brand. The project features a distinctive smiley-face logo, a vibrant color palette of blueberry, sunshine yellow, and berry red, paired with friendly typography. The visual system spans across packaging, social campaigns, store environments, and printed collaterals.

Client
MelloMe
Year
2024
Services
Brand Strategy & Art DirectionLogo & Visual Identity DesignPackaging DesignSpatial & Environmental Branding
Categories
Brand IdentityLogo DesignPoster & Campaign Design
The main cover image for the MelloMe brand project, displaying a large cup of vanilla frozen yogurt topped with mango and granola, flanked by yellow and blue branded tubs on geometric blocks, surrounded by fresh fruit.
The main cover image for the MelloMe brand project, displaying a large cup of vanilla frozen yogurt topped with mango and granola, flanked by yellow and blue branded tubs on geometric blocks, surrounded by fresh fruit.
The brand story presentation slide for MelloMe, detailing the project's strategy, the challenge of building a playful dessert identity, and the approach of using an oversized friendly type and a cheerful color system.
The visual identity presentation for MelloMe, showing the main wordmark logo where the letter 'o' is replaced by a yellow smiley face, along with single-color and reversed logo variations.
A typography style guide for the MelloMe brand, showcasing the primary display font "Bricolage Grotesque" in dark blue and the secondary text font "DM Sans" set against a bright red background.
The official MelloMe brand color palette displaying four vibrant vertical color swatches: Blueberry (dark blue), Sunshine (bright yellow), Vanilla (cream), and Berry (warm red), complete with hex codes.
A vibrant flat lay showing MelloMe packaging collaterals including a yellow paper bag, three dotted loyalty "scoop cards," a blue spoon, and pink napkins, surrounded by fresh strawberries, blueberries, mango chunks, and granola.
A bright yellow graphic panel displaying the MelloMe brand voice with the dark blue text "A little scoop of happy." alongside a simple, stylized sideways smiley face graphic.
A mockup of three MelloMe printed touchpoints or cards set against a red background, featuring playful copy like "One scoop closer" and "Mango Mood" in the brand's primary colors.
A three-panel layout showcasing MelloMe's campaign style, featuring bold text blocks for "Mango Mood" and "Vanilla Daydream" flanking a central image of a frozen yogurt cup topped with mango and granola.
A bright, modern frozen yogurt shop interior for MelloMe, featuring a large yellow counter, coral pink bar stools, soft beige seating, and a prominent dark blue overhanging sign displaying the brand logo.
A clean, modern website homepage mockup for MelloMe, featuring a large headline "Your daily dose of delicious," a "Find your happy flavour" button, and an image of their Mango Mood frozen yogurt.
The closing slide of the MelloMe brand presentation, displaying the large white and yellow MelloMe smiley logo and the tagline "A little scoop of happy." against a solid dark blue background.