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Loweef Mindful Movement Studio Identity

Brand Identity / Logo Design

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Project overview

A grounded and calming brand identity for "Loweef," a mindful movement studio concept focusing on human-paced wellness. The project utilizes a continuous, flowing figure logo, warm earth tones (Charcoal, Clay, Linen, Sand), and approachable "Manrope" typography. The identity is applied across natural studio environments, minimal printed collaterals, and clean digital campaigns.

Client
Loweef
Year
2024
Services
Brand Strategy & PositioningLogo & Visual Identity DesignPrint & Collateral DesignStudio Environmental Design
Categories
Brand IdentityLogo Design
The main cover image for the Loweef brand project, displaying a rolled Clay-colored yoga mat, cork blocks, a folded towel, a black water bottle, and a branded canvas tote bag in a warm, naturally lit studio setting.
The main cover image for the Loweef brand project, displaying a rolled Clay-colored yoga mat, cork blocks, a folded towel, a black water bottle, and a branded canvas tote bag in a warm, naturally lit studio setting.
The brand story presentation slide for Loweef, detailing the concept of a mindful movement studio with the headline "Move gently. Feel more." against a Linen off-white background.
The visual identity presentation for Loweef, showcasing the original signature logo featuring a continuous, flowing line figure with a clay-colored dot, alongside single-color and reversed logo variations.
A typography style guide for the Loweef brand, displaying the primary display font "Manrope" and the secondary text font "DM Sans" set against Linen and Sand backgrounds.
The official Loweef brand color palette displaying four vertical earth-toned color swatches: Charcoal (dark grey/blue), Clay (warm orange/brown), Linen (off-white), and Sand (light beige), complete with hex codes.
A flat lay mockup of Loweef branded items resting on a sandy texture, including a studio membership card, a Clay-colored booklet with a branded band, a black hair tie, and a linen cloth.
A graphic panel demonstrating the Loweef visual rhythm, featuring the white text "Make room for your rhythm." on a Clay background, accompanied by a subtle, concentric circular line graphic.
A mockup of three Loweef printed touchpoints or cards set against a Sand background, featuring minimal designs and copy like "The Everyday Practice," "A Space to Exhale," and "Studio / Membership."
A three-panel layout showcasing the Loweef campaign style, featuring clean text blocks in Charcoal and Clay flanking a central image of a branded black water bottle and tote bag in a sunlit studio.
A serene, sunlit yoga or movement studio interior for Loweef, featuring light wood floors, large windows with sheer curtains, potted plants, neatly arranged yoga mats and blocks, and a large wall sign displaying the brand logo.
A clean, calming website interface mockup for the Loweef mindful movement studio, featuring the headline "A practice for every pace." and listing classes like "Slow Flow" and "Everyday Strength," alongside an image of the studio's yoga equipment.
The closing presentation slide for the Loweef brand identity, displaying the logo in Linen off-white with the tagline "Make room for your rhythm." on a solid Charcoal dark grey background.