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Green Guru Plant Care Brand Identity

Brand Identity / Logo Design

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Project overview

A friendly and approachable brand identity for "Green Guru," a plant care and growing essentials concept. The project transforms the intimidating category of plant care into an everyday habit using a playful leaf-moustache emblem, a fresh green color palette (Garden, Leaf, Oat, Seedling), and elegant yet accessible typography. The visual system is applied across sustainable packaging, engaging social campaigns, and a lush, green retail environment.

Client
Green Guru
Year
2021
Services
Brand Strategy & PositioningLogo & Visual Identity DesignProduct Packaging DesignRetail Environmental Branding
Categories
Brand IdentityLogo Design
The main cover image for the Green Guru brand project, displaying a green bottle of "Everyday Plant Food," a brown paper bag, small green seed packets, and a wooden scoop with soil next to a potted plant.
The main cover image for the Green Guru brand project, displaying a green bottle of "Everyday Plant Food," a brown paper bag, small green seed packets, and a wooden scoop with soil next to a potted plant.
The brand story presentation slide for Green Guru, detailing the concept of friendly plant care with the headline "A little know-how. A lot of green." set against an Oat-colored background.
The visual identity presentation for Green Guru, showcasing the primary logo featuring a green leaf shaped like a moustache alongside an elegant, flowing wordmark, including single-color and reversed variations.
A typography style guide for the Green Guru brand, displaying the primary display font "Lora" in dark green and the secondary text font "Manrope" set against Oat and Seedling green backgrounds.
The official Green Guru brand color palette displaying four vertical green-toned color swatches: Garden (dark green), Leaf (bright green), Oat (off-white), and Seedling (light green), complete with hex codes.
A flat lay mockup of Green Guru packaging resting on pale green wooden planks, showing three informative cards ("A Little Light," "A Little Water," "A Little Patience"), green seed packets, an empty terracotta pot, soil, and gardening gloves.
A graphic panel demonstrating the Green Guru visual rhythm, featuring the Oat-colored text "Good things are growing." on a bright Leaf green background, accompanied by a subtle, repeating leaf-moustache graphic pattern.
A mockup of three Green Guru printed touchpoints or cards set against a Seedling light green background, featuring friendly copy like "Hello, Plant Parent." and "Light / Water / Love."
A three-panel layout showcasing the Green Guru campaign style, featuring bold text blocks in dark green and bright green flanking a central image of a green plant food bottle and a brown paper bag next to a potted plant.
A lush, plant-filled retail shop environment for Green Guru, featuring wooden shelves stocked with terracotta pots, green bottles, and brown paper bags, beneath a large hanging sign displaying the leaf-moustache logo.
A clean website interface mockup for the Green Guru plant care brand, displaying the headline "Meet your greener side." alongside a "Let's get growing" button and a product photo of their plant food and potting mix.
The closing presentation slide for the Green Guru brand identity, featuring the white leaf-moustache logo and the tagline "Good things are growing." set against a solid dark Garden green background.