Loading IdeaDotz. Press any key to skip.
Skip to content

Branding StudioDesign News

Let’s Talk
IdeaDotz
info@ideadotz.com

Edulytics Education Intelligence Platform Identity

Brand Identity / Logo Design / UI/UX Design

← All work

Project overview

A clean and professional brand identity concept for "Edulytics," an education intelligence platform designed to turn learning data into actionable insights. This project features a modern blue color palette (Deep Learning, Insight Blue, Cloud, Sky), a distinctive book-and-growth emblem, and clear "Space Grotesk" typography. The cohesive design system is applied across digital interfaces, print collateral, and professional office environments.

Client
Edulytics
Year
2022
Services
Brand Strategy & PositioningLogo & Visual Identity DesignPrint & Stationery DesignEnvironmental Branding
Categories
Brand IdentityLogo DesignUI/UX Design
The main cover image for the Edulytics brand project, displaying a sleek laptop open on a light blue desk, showing the Edulytics logo on the screen alongside stationery, a notebook, and a small potted plant.
The main cover image for the Edulytics brand project, displaying a sleek laptop open on a light blue desk, showing the Edulytics logo on the screen alongside stationery, a notebook, and a small potted plant.
The brand story presentation slide for Edulytics, detailing the concept of an education intelligence platform with the headline "See the signals. Support the student." against a light blue background.
The visual identity presentation for Edulytics, showcasing the primary logo featuring a stylized blue book-and-leaf emblem, alongside single-color and reversed logo variations on dark blue backgrounds.
A typography style guide for the Edulytics brand, displaying the primary display font "Space Grotesk" and the secondary text font "Manrope" set against contrasting light and dark blue backgrounds.
The official Edulytics brand color palette displaying four vertical blue-toned color swatches: Deep Learning (dark blue), Insight Blue (mid-blue), Cloud (off-white), and Sky (light blue), complete with hex codes.
A flat lay mockup of Edulytics branded stationery on a light blue background, including a printed document titled "The Learning Brief," a dark blue folder, an ID badge lanyard, a ruler, and a pencil.
A graphic panel demonstrating the Edulytics visual rhythm, featuring the white text "Every learner, in view." on an Insight Blue background, accompanied by a subtle bar chart graphic indicating growth.
A mockup of three Edulytics printed touchpoints or cards set against a light blue background, featuring clean, professional designs and copy like "The Learning Brief" and "From Insight to Action."
A three-panel layout showcasing the Edulytics campaign style, featuring professional text blocks in Deep Learning and Insight Blue flanking a central image of the branded laptop mockup.
A modern corporate office environment showing a frosted glass partition with the Edulytics logo and the tagline "Clarity for every learning journey," looking into a bright conference room with a wooden table and blue chairs.
A clean, illustrative digital interface mockup for the Edulytics platform dashboard, featuring a data summary with metrics like "248 Learners in view" and a bar chart demonstrating "Learning engagement," emphasizing the brand's clear, data-driven approach.
The closing presentation slide for the Edulytics brand identity, displaying the logo in white and light blue with the tagline "Clarity for every learning journey." on a solid Deep Learning dark blue background.