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Dhriti Botanical Tea Brand Identity

Brand Identity / Logo Design

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Project overview

A calming and contemporary brand identity for "Dhriti," a botanical tea concept focused on intentional everyday rituals. The project utilizes a sophisticated earthy color palette, elegant typography, and a flowing, leaf-inspired wordmark logo. The visual system extends to serene product packaging, print collateral, and a natural, light-filled retail environment.

Client
Dhriti
Year
2024
Services
Brand Strategy & Art DirectionLogo & Visual Identity DesignProduct Packaging DesignEnvironmental Branding
Categories
Brand IdentityLogo Design
The main cover image for the Dhriti brand project, showing a dark green tin of "Morning Tulsi" botanical tea, individual green tea sachets, and a steaming cup of tea next to fresh basil leaves and lemongrass, illuminated by warm sunlight.
The main cover image for the Dhriti brand project, showing a dark green tin of "Morning Tulsi" botanical tea, individual green tea sachets, and a steaming cup of tea next to fresh basil leaves and lemongrass, illuminated by warm sunlight.
The brand story presentation slide for Dhriti, detailing the concept of a contemporary botanical tea for an intentional everyday ritual, with the headline "Rooted in calm. Made for today."
The visual identity presentation for Dhriti, showcasing the original flowing signature logo where the 'd' incorporates a subtle leaf motif, alongside single-color and reversed logo variations on a dark green background.
A typography style guide for the Dhriti brand, displaying the elegant primary display font "Cormorant Garamond" and the secondary text font "DM Sans" set against light cream and sage green backgrounds.
The official Dhriti brand color palette displaying four vertical earth-toned color swatches: Forest (dark green), Copper (warm brown), Rice Paper (off-white), and Sage (light green), complete with hex codes.
A flat lay mockup of Dhriti tea packaging resting on textured rice paper, including three white tea sachets labeled "Morning Tulsi," "Ginger & Lemongrass," and "Evening Chamomile," surrounded by scattered dried herbs and a copper-colored brand card.
A graphic panel demonstrating the Dhriti visual rhythm, featuring light cream text "A little stillness, every day." on a Copper background, accompanied by a subtle, repeating watermark of the Dhriti logo.
A mockup of three Dhriti printed touchpoints or cards set against a Sage green background, featuring minimalist designs and copy like "A moment to yourself" and "The daily ritual."
A three-panel layout showcasing the Dhriti campaign style, featuring elegant text blocks in Forest green and Copper flanking a central image of the Morning Tulsi green tea tin and a steaming cup.
A bright, serene tea shop interior for Dhriti, featuring a large Forest green counter displaying the white logo, wooden shelving filled with tea pots and jars, and plenty of natural light and green plants.
A website interface mockup for Dhriti botanical tea, displaying the headline "A little pause. A better everyday." and a "Find your daily ritual" button next to a product photo of the Morning Tulsi tea tin.
The closing presentation slide for the Dhriti brand identity, featuring the light cream wordmark logo and the tagline "A little stillness, every day." on a solid dark green background.