About the project
This project is a UI exploration for “Jenahara,” a modern modest fashion brand. The primary objective was to design a digital storefront that balances high-fashion aesthetics with functional e-commerce usability.
Design Approach: I focused on a minimalist visual hierarchy to ensure the products remain the focal point. By utilizing a neutral color palette and generous negative space, the interface feels breathable and sophisticated. The hero section features bold, overlapping typography to establish a strong brand identity immediately, while the “New Arrivals” section utilizes a clean card layout to facilitate quick scanning and purchasing. The result is a seamless user journey that guides the customer from brand immersion to checkout with elegance and ease.
