About The Project
With the Hesorder campaign, my goal was to step away from traditional catalog design and embrace the energy of high-fashion editorials. I wanted these images to feel less like advertisements and more like magazine covers, where the ‘attitude’ of the styling dictates the visual direction.
I focused heavily on typographic integration, treating the brand name not just as a logo, but as a structural element of the composition. By interweaving the text with the models—layering it behind them or warping it to match the perspective—I created a sense of 3D depth. Whether capturing the glitch-art aesthetic of the ‘Digital Fashion’ concept or the raw, grunge energy of the ‘Unleash’ layout, I ensured that the graphic elements amplified the mood of the outfit rather than distracting from it.
It is rare to find a designer who truly understands the nuance of current fashion trends. Abu Bokor Siddiq didn't just design posters; he curated a visual identity. His ability to blend Y2K aesthetics with modern editorial layouts is exceptional. The way he manipulated the typography to interact with the models gave our campaign the high-end, magazine-cover feel we were aiming for.