About the project
The challenge with this project was to create a flexible, high-impact visual identity that could adapt to any style—from gritty streetwear to futuristic concepts—without losing brand consistency. I wanted to move beyond standard white-background e-commerce shots and instead sell a lifestyle.
For each design, I treated the environment as an extension of the apparel’s personality. Whether it was matching the cool, crisp lighting of a snowy mountain for the winter gear or the warm, hazy tones of a desert road for the summer collection, my focus was on precise color grading and lighting integration. I utilized large, structural typography (like the ‘PREMIUM’ text) not just as a headline, but as a background framing device. This allowed me to anchor the floating products in the center of the composition, ensuring they remained the hero while being fully immersed in their thematic worlds.
We wanted to elevate our product images from standard white backgrounds to something that actually tells a story. Abu Bokor Siddiq understood that vision perfectly. The way he integrated the shirts into the different environments—from the city streets to the snowy slopes—was seamless. He gave our brand an instant 'premium' feel that our customers love.