About the project
In designing this series, my goal was to break the barrier between the product and its environment. I wanted to move away from sterile studio backgrounds and instead visualize the ‘notes’ of the fragrance through texture and atmosphere.
My primary focus was the interplay between the sleek, manufactured elegance of the glass bottles and the rugged, organic forms of nature. I treated the typography as a physical layer within the 3D space—interweaving letters with branches, moss, and smoke to create a genuine sense of depth. The result is a composition where the viewer feels they are stepping into the scent’s atmosphere, rather than just viewing a static product.
Working with Abu Bokor Siddiq was a game-changer for this launch. We gave him a difficult concept—blending rugged nature with high-end luxury—and he executed it flawlessly. The depth and lighting in these posters are stunning. He is a designer who truly understands visual storytelling. Highly recommended!