About the project
Key art is a unique challenge: you have to capture an entire two-hour narrative in a split-second glance. With this series, I stepped away from literal character portraits to focus on visual metaphors.
For Astral Dimension, I juxtaposed the cold, technological void of space with the organic warmth of flowers to symbolize memory and isolation. For Hriza and Perspective, I focused on the ‘uncanny’—manipulating human silhouettes with architectural or natural elements to create a sense of unease. I treat typography not as an overlay, but as a physical object within the scene, ensuring the title interacts with the subject to deepen the immersion.
We were tired of boring white-background product shots, so we hired Abu Bokor Siddiq to breathe some life into our catalog. The results were incredible. He didn't just place our shirts on a background; he created entire worlds around them. Whether it was the snowy mountain scene or the urban street vibe, the lighting was spot-on. Abu Bokor Siddiq helped us sell a lifestyle, not just a piece of clothing.